Tackling the long-standing issues that hamper the growth of African e-commerce including fragmented logistics, inconsistent payment systems, and limited digital infrastructure, Logidoo has unveiled an enhanced version of its ERP platform, Afridoo, during the 2025 edition of VivaTech in Paris.
Designed specifically for African retailers and online merchants, the upgraded Afridoo seeks to simplify how businesses manage their operations, scale their activities, and reach customers across borders. The platform offers a much-needed solution to the complexity that often accompanies cross-border commerce on the continent.
“Many African merchants struggle with disjointed systems that make growth difficult. Afridoo is our response - a connected, scalable, and intuitive platform that brings logistics, payments, and e-commerce into one integrated tool.” Tamsir Ousmane Traoré, CEO of Logidoo said
The latest version of Afridoo now includes native integrations with Shopify, WooCommerce, and YouCan, enabling merchants to:
- Manage inventory in real-time,
- Automate order confirmations,
- Track deliveries through Logidoo’s fulfilment network,
- Receive payments via both digital channels and cash-on-delivery options.
Over 180 merchants across nine African countries including Senegal, Cameroon, Côte d’Ivoire, Mali, Morocco, and Tunisia are already using Afridoo to improve efficiency and expand their reach. Fully connected to Logidoo’s logistics infrastructure, the platform ensures end-to-end visibility and reliability for both merchants and their customers.
Additional features now offered include:
- Logistics cost estimation and route optimisation,
- Localised payment gateway integration and remittance tracking,
- Customisable reporting dashboards,
- API access for third-party platforms and marketplace integration.
Afridoo is also available as a white-label platform, making it suitable not only for individual entrepreneurs but also for institutions, development initiatives, and retail networks seeking to digitise their value chains.
As e-commerce continues to grow across Africa, Afridoo positions itself as a cornerstone for sustainable digital transformation in the sector. By addressing operational inefficiencies and simplifying cross-border trade, Logidoo aims to empower merchants to succeed in an increasingly competitive digital economy.
About Afridoo
Afridoo is an African-built ERP platform developed by Logidoo to support e-commerce, logistics, inventory, and payment operations. Currently active in nine countries, the platform supports over 180 merchants and is a key enabler for regional business growth across the continent.
By Hilltopvoices Newsroom
Email: hilltopvoicesnewspaper@gmail.com
Tel: 6 94 71 85 77